The world's five leading family marketing specialists together as a single entity.

We deliver the full range of marketing services across Europe, the US and beyond. And we only do it for kids and family brands.

France

The leading French 360 marketing agency for connecting brands, kids & families.

Germany

The leading specialist agency for children & family marketing in Germany.

The leading Insight, Strategy and Creative Agency for the kids and family market in the UK.

Italy

The leading Italian communications agency for creating digital solutions for children.

Spain

The leading 360 agency specialised in children, teens and families for Iberia.

We provide our global client base with the most comprehensive and effective range of specialist family marketing services anywhere in the world.

Unrivalled knowledge, exceptional capability and dedication to your success in the family market.

121

Years of experience in kids and family marketing between us

104

Dedicated family marketing experts at your disposal

234

Happy clients that demonstrate the capability of our group

Trusted by the best ...

Services

We offer the full range of marketing services through our integrated offer of Insight, Strategy and Creative.

INSIGHT

Actionable and Robust. Directive, qualitative and quantitative research that will unlock insights and inform decisions.

To research with the family you need a unique set of skills - in both research design and respondent moderation. Our 20 years of experience gives us those skills and we work hard everyday to further develop and refine our approaches.

STRATEGY

We work hand-in-hand with clients to help shape strategies that deliver business objectives.

Every commercial challenge is different, and between us we've tackled everything from building a new TV channel from scratch, to the creation of a new cereal.

We don't mind what the problem is, as long as it's about making a family brand stronger.

CREATIVE

Creative content and activation across every medium and platform.

The League is Insight Led. We use insight as the basis for all of our creative development to ensure that it resonates with the family audience.

Our creative teams deliver work that is meticulously designed for impact and to drive the ROI that all good creative should.

Can't decide? Don't hesitate to contact us!

Our work

We're proud to have delivered for the very best brands in the world.

Our Principles

As the leading specialist agency in each of our home markets it is our shared vision and values that brings us together as a powerful network to deliver your projects across borders.

Purpose

We are singular in our purpose: The League exists to connect families with brands and public institutions that will make their life richer. We believe that companies without purpose will be rejected by families - words are no longer enough, the businesses we work with don’t just talk, they act.

Creativity

We strive continually for the highest possible creative standards. Our creative thinking and execution always draw on our deep understanding of the children, families and the world around them. In this way we are able to deliver creative that is always fresh, alive and insight-led.

Authenticity

Authenticity is fundamental to trust. We share a commitment to the importance of inclusion, diversity and empathy and use this commitment to guide the organisation’s behaviours and outputs.

Collaboration

We work better when we work together. Our network provides the best global answers to the marketing needs of brands, NGOs and institutions. We share best practices that enable us to develop global strategies that can be nuanced for each individual market.

Activism

We all have a role to play in defining the future for families. We are committed to working with our clients to support their efforts in implementing the Sustainable Development Goals.
We are vocal around causes which matter to families and to the well being of future generations.