About us

Our Leadership

The leadership of The League is comprised of one principal from each agency in the network.


Com’ des Enfants
Shirley Curtat-Cadet
Shirley Curtat-Cadet
CEO & Founder

Founder and managing director of Com’ des Enfants, the leading strategic consulting agency expert in kids and families in France. With an experience as long as a whole teen life (17 years), she’s an enthusiastic strategist whose great ambition is to build or strengthen ties between brands & generations with well-thought campaigns.

She regularly shares her vision and knowledge through marketing talks, conferences, articles or research to teach professionals and students how to target children & families and turn them into future experts.


Valentina Vimercati
Valentina Vimercati

Kulta is a communications agency specialized in creating and designing digital and multi-channel solutions, and planning, developing and producing original content and innovative applications.
Team Kulta, with its extensive experience with many Italian CSR and edutainment projects aimed at students and teachers, has created and developed the Scuola Channel proprietary platform conceived to offer schools free educational content on relevant social and cultural topics.


KB&B - Family Marketing Experts
Rolf Kosakowski
Rolf Kosakowski
CEO & Founder

The K of KB&B - owner and managing director of one of the leading specialist agencies for children and family marketing in the German-speaking world. Since 1998.
A passionate pioneer and ambassador for successful communication with children and their families. Consultant, strategist, speaker and proud father of two boys!

Crazy enough to be taken seriously by children.
Serious enough not to be declared crazy by adults.


Kids Industries
Gary Pope
Gary Pope

Gary Pope is co-founder of Kids Industries. The company that makes family brands stronger. Gary began his career as a school teacher leading an English department before becoming a learning designer for a change management consultancy. Today Gary leads Kids Industries finding answers to the most knotty problems in the family market. KI develop Insight, Strategy and Creative that delivers everything from new ranges of toothpaste to entire TV channels complete with SVOD capabilities. Gary has led teams to design award-winning hotels, global learning programmes, theme parks, private island destinations and globally recognised best-in-class digital products. 2020 clients include Disney, Moonbug, BBC, Royal Caribbean, Sutikki, Boatrocker, Cartoon Network, Playmobil and LEGOLAND.

Gary is an advisor to The Children’s Media Conference, a BAFTA Juror, a guest lecturer at multiple academic institutions. Gary is a regular commentator in the global family market press. Gary maintains his interest in education as a school governor, is dad to Daisy and Laurence and is a proud LEGO collector.


The Modern Kids & Family Group
Miguel González-Duran Muñoz
Miguel González-Duran Muñoz

Having more than 25 years of experience in communication and marketing for families, children and teenagers, he is:

  • A family CSR Consultor.
  • A children's Communication and Marketing Strategy Consultor for several well-known brands and institutions.
  • Founder and Director of the Children Marketing Seminar of the “Instituto de Empresa”.
  • Associated teacher of the “Centro Superior de Marketing” in Madrid, Spain.
  • Patron of the university chair Children Communication and Marketing in the “Universidad Complutense de Madrid”.
  • Guest lecturer in Spain, Portugal, Panama, Ecuador, Chile, Uruguay, Colombia…
  • Cofounder of the first international network of family marketing and communication agencies.
  • Author of several reference books such as El Rey de la Casa, Madrid: Casa del libro, 2013

From Europe to the whole world

Through our network and valuable partners worldwide, we can reliably offer our services in most parts of the world.
World map showing the countries where The League offers its services

Our Principles

As the leading specialist agency in each of our home markets it is our shared vision and values that brings us together as a powerful network to deliver your projects across borders.


We are singular in our purpose: The League exists to connect families with brands and public institutions that will make their life richer. We believe that companies without purpose will be rejected by families - words are no longer enough, the businesses we work with don’t just talk, they act.


We strive continually for the highest possible creative standards. Our creative thinking and execution always draw on our deep understanding of the children, families and the world around them. In this way we are able to deliver creative that is always fresh, alive and insight-led.


Authenticity is fundamental to trust. We share a commitment to the importance of inclusion, diversity and empathy and use this commitment to guide the organisation’s behaviours and outputs.


We work better when we work together. Our network provides the best global answers to the marketing needs of brands, NGOs and institutions. We share best practices that enable us to develop global strategies that can be nuanced for each individual market.


We all have a role to play in defining the future for families. We are committed to working with our clients to support their efforts in implementing the Sustainable Development Goals.
We are vocal around causes which matter to families and to the well being of future generations.

The future is in our hands...

As the world's leading family marketing experts we take our responsibility to the next generation very, very seriously.

We put the needs of the children - Generation Z and Generation Alpha and their families at the centre of everything we do. It is a simple principle - do what is right for the consumer and you will do what is right for the client.

We help family brands grow

We've built our business to support the growth and development of brands across borders and cultures.

To do this The League works as one. We celebrate our unique local identities whilst enabling global ambitions. Taking this approach means that we are able to activate global campaigns with a local adjustments to ensure deep resonance with local consumers.

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