Actionable and Robust. Directive, qualitative and quantitative research that will unlock insights and inform decisions.
To research with the family you need a unique set of skills - in both research design and respondent moderation. Our 20 years of experience gives us those skills and we work hard everyday to further develop and refine our approaches.
For us it's about knowing who we are talking to and creating the right environment to put all respondents at ease. We use a range of techniques with children to help us build trust quickly and with parents, we think understanding the really difficult job of parenting is the first step to really great insight.
METHODOLOGIES + TECHNIQUES
We offer the full range of insight methods and services
We work hand-in-hand with clients to help shape strategies that deliver business objectives.
Every commercial challenge is different, and between us we've tackled everything from building a new TV channel from scratch, to the creation of a new cereal.
We don't mind what the problem is, as long as it's about making a family brand stronger.
Creative content and activation across every medium and platform.
The League is Insight Led. We use insight as the basis for all of our creative development to ensure that it resonates with the family audience.
Our creative teams deliver work that is meticulously designed for impact and to drive the ROI that all good creative should.