Spirit Riding Free
Background
Dreamworks came to us firstly to manage the launch of the new franchise “Spirit Riding Free”, its series and derivative products in France and then build its awareness towards little girls from 3 to 10 years old.
What we did
We’ve proposed a strategy mainly based on PR, influence & Social Media with some key activations. We’ve also turn a young singer Youtuber in the new ambassador of the franchise. We’ve shoot a music video clip (which have cumulated +550K organic views on Youtube) with her singing the Spirit Riding Free Series soundtrack. She has also be the special guest of events and experiences we’ve build to strengthen the ties between children and the franchise. Finally, we’ve managed some print and digital media buying to promote the different activations.
Results
More than 1 million of French parents and girls from 3 to 10 years old were reached by each digital activation and since the launch in France, the series have made really good results in terms of audience.
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