Leseliebe is the responsive website of the Carlsen publishing house and offers a platform for families with children between the ages of 0 and 10 to inform, browse, discover and exchange information about children's books and reading.
The proposed central idea and the concepts for the personas, creation and interaction were coordinated with Carlsen in several workshops and implemented in the form of a prototype. After usability tests, these were tested, evaluated optimised until, after 8 months, the documentation was completed and the website was implemented by SIRUP.
In just 4 weeks, the site was filled with life and then went online just in time for the Frankfurt Book Fair 2019.
Every month , Leseliebe presents new topics from everyday family life, recommends books for them, interviews experts and presents favourite children's bookshops. Registered users receive personalised content, can put books on their notepads and share them, comment on them and take part in the competition to win the bulging Leseliebe box every month.
Kunde: Carlsen Verlag
Agentur: KB&B - Family Marketing Experts
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